OFFICINA PROFUMO – FARMACEUTICA DI SANTA MARIA NOVELLA
Jantiena Fieyra is the host of the popular new travel-lifestyle magazine TV program where she travels the world “…to bring Europe to the USA and the USA to Europe.”
Jantiena Fieyra takes CarpeDiemTV.com to the wonderful world of Florence, Italy and here she makes an amazing journey through one of the world’s oldest makers of genuine herbal remedies, fragrances, cosmetics, liqueurs and soaps which are some of the most exquisite and cherished health and beauty products available throughout the world!
In this video Jantiena Fieyra takes you on a tour of the world-renowned Officina Profumo-Farmaceutica di Santa Maria Novella with Senior Director Eugenio Alphandery. Here you walk through spaces and rooms that have not changed in centuries and which have their original frescoes and furnishings!
Then Mr. Gianluca Foà, Commercial Director, takes us for an inside look at how things are manufactured in their laboratory premises. Here you will see how the totally genuine Santa Maria Novella soap is made and you will also see some of the special ingredients of their famous liqueur Alkermes.
Officina Profumo – Farmaceutica di Santa Maria Novella:
In the center of Florence (Firenze) Italy, just across from the main railway station, is the famous church and adjoining cloister known as Santa Maria Novella. It was the first great basilica of Florence and the site was originally assigned to the Dominican Order in 1221 and church construction began in 1246 and eventually consecrated in 1420. However, in 1221 the Dominican monks also cultivated medicinal herbs in their gardens and used them to prepare balms, ointments and pomades for their convent’s infirmary. This pharmacy was not opened to the public until 1612 at which time it was bestowed the title of His Royal Highness’ Foundry. Through the centuries this pharmacy, using the highest quality raw materials from the original formulas still used today, has reached international fame and popularity and continues to do so under the direction of Mr. Eugenio Alphandery who gives Jantiena Fieyra a tour of this amazing facility in Florence, Italy.
You are then given a tour of the laboratory facilities by Commercial Director Mr. Gianluca Foà where you will see how their products are made with the some of the most stringent quality standards you will find anywhere in the world – such as handmade soaps from genuine subproducts that are each one individually hand-wrapped at the end of the production line!
And here you will see one of the most ancient ingredients still to be used today to provide the vibrant red scarlet color in the genuine Santa Maria Novella liqueur known as Alkermes!
For more information on the Officina Profumo-Farmaceutica di Santa Maria Novella go to http://www.smnovella.com.