I AM STAR is the innovative loyalty program by Starhotels that gives you membership to an exclusive club, making your stay a unique, made-to-measure experience.

Registration is easy and free. Just go to and click on the I AM STAR section. Recognition is immediate and you’re made to feel like a special guest, from the very moment that you book your first stay online.

The Starhotels loyalty program rewards its members with exclusive benefits, tailor-made services, unique experiences and perfect stays in Italy’s most beautiful cities and in certain select destinations worldwide, such as Paris, London and New York.

Take advantage of reductions on services in our hotels, from the minibar to garage parking; make the most of the late check-out and surprising upgrades to suites; special discounts in all Starhotels hotels are just a few of the benefits that I AM STAR guests can enjoy.

You’ll also be treated like a star in all of our Group’s restaurants, where this year you can savor exclusive food and wine by Eataly.

With our Travel Tips, I AM STAR members will be able to choose and buy tickets online to major museums, gardens, historic homes and buildings. Members can also book exclusive tours in and around Italy’s most beautiful cities: a night-time tour of the Vatican Museums, secret visits to Venice’s Palazzo Ducale and other truly unique experiences. The I AM STAR Concierge is on hand to suggest tailor-made tours, give recommendations on where to eat and what to see, organize private, exclusive visits, wine tasting and workout sessions with a personal trainer.

With the Heart to Art offer, on the occasion of leading art exhibitions, I AM STAR members will receive 20% off the best available room rate.

STAR treatment in our hotels but also beyond. Members of the exclusive I AM STAR club will be welcomed like special guests by the Group’s prestigious partners, including fashion houses, Italian artisan brands and the finest food & wine producers. Hotel delivery of your purchases, special discounts and pre-shopping welcome drinks are just some of the additional benefits that you can discover by consulting the partners section on the Starhotels website.

Loyalty is always rewarding, but being a member of an exclusive club like I AM STAR makes you feel like a real Star, offering you rewards in 24 hotels in 15 beautiful cities in Italy as well as New York, Paris and London.



Leave a Reply

Your email address will not be published. Required fields are marked *